ABOUT ME
I've led teams, built brands, won awards, and helped my clients succeed. While my real passion is writing, there are, and have been, aspects of the job that I've enjoyed almost as much. Collaborating with others who also love what they do is one. Building business relationships that are personal, not just professional, is another. Lastly, doing my part to help younger talent develop and "leave the nest" for bigger and better things, (although I always missed them dearly when they flew off), has always been one of my favorites.
EVEN MORE ABOUT ME
These days, I spend my waking hours in the conceptualization and execution of meticulously researched, measurable, branded, digital conversations that drive customer engagement, growth, and retention: Websites, eBooks, case studies, white papers, email campaigns, blog articles, technical manuals, videos, social media messaging, and more. Care to see some of the content I've crafted? Go back "Home!"
MORE ABOUT ME
I spent the first years of my copywriting career at a number of New York City ad agencies, contributing to client successes at shops like McCann-Erickson, Saatchi & Saatchi, and NW Ayer. I then went client-side, which included a few years as a senior writer with Disney. After my time with Disney, my focus shifted from B2C to B2B, with experiences largely in the tech, healthcare, and financial services spaces. Most recently, I’ve held senior content development roles at Fortune 500 companies, tasked with crafting marketing assets that range from websites, white papers, eBooks, and email campaigns to thought leadership articles, technical manuals, and social media messaging.
The clients who've benefitted from my talent, enthusiasm, and experience include some of world's most respected brands; Mitsubishi Electric, Ricoh USA, Bank of America, Frito-Lay, Coke, Pizza Hut, Pepsi, and Disney, to name just a few. Ever heard of them? I'm sure you have, and I'm proud to say I had a hand in that.
