
MATT McGARRY
I'm a strategic-thinking content development specialist/copywriter with B2B and B2C experience across a wide range of industries, most recently in the tech solution marketing space. I began my writing career in the world of traditional media, and had the good fortune to contribute to the growth of some of the world's biggest consumer brands—Pepsi, Nabisco, Frito-Lay, Walt Disney, Tide, Coca-Cola, Pizza Hut, and Bank of America, to name just a few.
Nowadays, I ply my trade in the digital world on behalf of tech solution providers—Meta, CapTech, Ricoh, Ezlo, and Jack Henry— through the conceptualization and execution of meticulously researched, measurable digital conversations that drive customer engagement, growth, and retention.
But, enough about me... for now. Let's talk about you and your content needs.
WORK
I’ve put together a few samples, ranging from social media posts and optimized site copy to eBooks, blog articles, product briefs, white papers, and more. Take a look, and feel free to get in touch if you'd like to see more, or know more about where I've been and what I've done.

EXPERIENCE
Sr. Manager, Content Development | Ricoh USA, Exton, PA
Writer | The Walt Disney World Resort, Lake Buena Vista, FL
Copywriter | McCann-Erickson, New York, NY
Copywriter | NW Ayer, New York, NY
Lecturer | Temerlin School of Advertising, SMU, Dallas, TX
Senior Copywriter | Saatchi & Saatchi Worldwide, New York, NY
Group Creative Director | TracyLocke/TLP, Dallas, TX
