Creative | Content Development
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In monthly KPI analysis and reporting, my Ricoh case studies and blogs were continually recognized as most downloaded and viewed
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Addy, Telly, and New York Festivals awards
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Article on Patrick Kelly published in The One Show's tribute
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Co-owner of several design patents in packaging
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Interviewed by HFN magazine for feature editorial on "Packaging Innovation"
Process, Resource, and Systems Management
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As Director of Creative Services at Springs Global (2001-2005), I successfully restructured a department of thirteen associates by negotiating contracts with suppliers. Instituted more efficient workflow processes, along with new technologies, resulting in savings of $1.5M over three years
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Reduced packaging development time at Springs Global by approximately 50%, providing company with "speed to market" edge over competitors
Brand, Business, and Identity Building
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Created brand identity/voice for Robin Wilson Home, a start-up manufacturer of bedding, home furnishings and spa products. Developed retail presentation that drove the most successful home fashion brand launch in Bed Bath & Beyond history
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Led development of retail presentation for The Right Towel at JCPenney that resulted in the most successful bath product launch in the company's history
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As GCD at Tracy-Locke/TLP (1997-2001), led creative teams in execution of highly successful promotional tie-ins with major entertainment partners LucasFilm and Pixar on behalf of PEPSICO clients Frito-Lay (Toy Story) and Pizza Hut (Star Wars)
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Successfully led launch of Perfect Fit brand, from foundational research to execution of brand presentation across the entire product line. Brand added $10M to the company's bottom line
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Led Springs Global Creative Services team to designation as Walmart Category Captain for bedding
E-Commerce Management
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As head of Perfect Fit, LLC e-commerce business unit (2009-2013), led growth from $2M to $7M over three years through new customer acquisition, expanded product assortments and optimized product presentations (copy and imagery) for web
